Personal Branding

 

Our speaker today was Mel Carson, founder and principal strategist of Delightful Communications, a Seattle-based Modern Marketing, Digital PR and Branding agency.  Mel's topic was "Personal Branding."  In the short time he had to present, Mel took us from examining who we are, what is our personal branding goal and professional purpose, to exploring who is our target audience.  Mel concluded with a discussion of the DNA of a successful in-person or online personal brand, who's four primary elements are to be: authentic, useful, relevant, and actionable.